{"id":15163,"date":"2016-12-15T22:05:28","date_gmt":"2016-12-15T21:05:28","guid":{"rendered":"http:\/\/www.idea-distillers.de\/?post_type=dt_team&p=15163\/"},"modified":"2021-03-29T19:20:47","modified_gmt":"2021-03-29T17:20:47","slug":"christian-schrade","status":"publish","type":"dt_team","link":"https:\/\/www.idea-distillers.de\/en\/idea_team\/christian-schrade\/","title":{"rendered":"Christian Schrade"},"content":{"rendered":"

[vc_row][vc_column width=”3\/4″][vc_column_text]<\/p>\n

Christian Schrade<\/h3>\n

Fine spirits sommelier, whisky consultant and founder of the Idea Distillers<\/p>\n

Telephone: +49 6252 60 30 377<\/p>\n

Email: c.schrade@idea-distillers.de[\/vc_column_text][vc_column_text]\u201eIf you want to be successful in the premium segment, you need a lot more that just some colorful images. Here it\u2019s all about substance. People want to know how their craft spirit is made. And, above all, they want to know who makes it. We help our clients to tell their own very special story.\u201c<\/span><\/em>[\/vc_column_text][\/vc_column][vc_column width=”1\/4″][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

TELLING SPIRITED STORIES<\/span><\/h3>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_column_text]<\/p>\n

Christian Schrade is convinced that each and every whisky tells a story. In fact, that\u2019s also the motto of the whisky events he holds under the name ‘Heart of the run’. A journalist and communications expert, he discovered his passion for unique craft distillates \u2013 and the people who make them \u2013 already in 2006. Since that time, the 34-year-old regularly travels to faraway distilleries and into extraordinary aromatic spheres \u2013 always in search of new experiences for the spirit and the palate.\u00a0 Rendering into words spicy heath notes or descriptively putting a spotlight on elegant citrus fragrances \u2013 this is something that motivates him day after day when he\u2019s planning a distillery launch for a client or writing an articles for the new distillery\u2019s website.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_column_text]<\/p>\n

His clients don\u2019t just benefit from his wealth of experience as a journalist and press spokesman who can communicate with media representatives on their behalf, organize interviews and jot down a press release in a jiffy. He also has an impressive network of journalists, bloggers, marketing heads and service providers in the manufacturing process \u2013 and he can broker contacts for clients in a targeted way.
\nFor the Idea Distillers he is, beyond this, also largely responsible for strategic communication planning and execution. He not only devises the concept \u2013 with a message and a storyline \u2013 but is also called on for the complete handling of industry congresses. Moreover, he can persuasively translate a whisky or gin taste profile into a new packaging design.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Education and expertise<\/strong><\/p>\n

    \n
  • Journalist, press spokesman & communication consultant with more than 10 years of professional experience<\/li>\n
  • Editorial staff member of daily newspapers, worked in a PR agency and in the press bureau of a federal authority<\/li>\n
  • In 2014, founded the company ‘Heart of the run’, which has been regaling guests with ‘Whisky Events for the Spirit and the Palate’ and continues to be operated as an independent consumer brand within Idea Distillers GmbH<\/li>\n
  • Majored in Politics & Media studies and Peace and Conflict Studies at university<\/li>\n
  • Fine spirits sommelier with certification by WSET Level 2 Award Spirits, training as a craft distiller<\/li>\n
  • Conducted tastings, moderation & keynotes at events and trade fairs for premium spirits<\/li>\n<\/ul>\n

    [\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

    [vc_row][vc_column width=”3\/4″][vc_column_text] Christian Schrade Fine spirits sommelier, whisky consultant and founder of the Idea Distillers Telephone: +49 6252 60 30 377 Email: c.schrade@idea-distillers.de[\/vc_column_text][vc_column_text]\u201eIf you want to be successful in the premium segment, you need a lot more that just some colorful images. Here it\u2019s all about substance. People want to know how their craft spirit…<\/p>\n","protected":false},"featured_media":15089,"comment_status":"closed","ping_status":"closed","template":"","dt_team_category":[53],"class_list":["post-15163","dt_team","type-dt_team","status-publish","has-post-thumbnail","hentry","dt_team_category-idea-distillers","dt_team_category-53","description-off"],"yoast_head":"\nChristian Schrade - Idea Distillers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.idea-distillers.de\/en\/idea_team\/christian-schrade\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Christian Schrade - Idea Distillers\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column width=”3\/4″][vc_column_text] Christian Schrade Fine spirits sommelier, whisky consultant and founder of the Idea Distillers Telephone: +49 6252 60 30 377 Email: c.schrade@idea-distillers.de[\/vc_column_text][vc_column_text]\u201eIf you want to be successful in the premium segment, you need a lot more that just some colorful images. 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