{"id":15160,"date":"2016-12-15T21:49:20","date_gmt":"2016-12-15T20:49:20","guid":{"rendered":"http:\/\/www.idea-distillers.de\/?page_id=15160\/"},"modified":"2016-12-16T10:06:21","modified_gmt":"2016-12-16T09:06:21","slug":"taking-responsibility-for-ideas","status":"publish","type":"page","link":"https:\/\/www.idea-distillers.de\/en\/ideas\/taking-responsibility-for-ideas\/","title":{"rendered":"Taking responsibility for ideas"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row margin_top=&#8221;-50&#8243;][vc_column][vc_column_text]<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-15025 size-full\" src=\"http:\/\/www.idea-distillers.de\/wp-content\/uploads\/2016\/11\/ideen_verantworten.jpg\" width=\"1200\" height=\"550\" srcset=\"https:\/\/www.idea-distillers.de\/wp-content\/uploads\/2016\/11\/ideen_verantworten.jpg 1200w, https:\/\/www.idea-distillers.de\/wp-content\/uploads\/2016\/11\/ideen_verantworten-300x138.jpg 300w, https:\/\/www.idea-distillers.de\/wp-content\/uploads\/2016\/11\/ideen_verantworten-768x352.jpg 768w, https:\/\/www.idea-distillers.de\/wp-content\/uploads\/2016\/11\/ideen_verantworten-1024x469.jpg 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/>[\/vc_column_text][vc_column_text]<\/p>\n<h1 style=\"text-align: center;\"><span style=\"color: #009cbd;\">RIGHT THOUGHTS ON MODERATE ENJOYMENT<\/span><\/h1>\n<p>[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">Noble spirits are an established feature of our culinary culture: Yet &#8216;high-proof&#8217; can also be dangerous.\u00a0 This applies, first and foremost, to those who by law are prohibited from indulging in it. Our communication is never directed \u2013 not even marginally \u2013 at underage consumers.<\/p>\n<p style=\"text-align: justify;\">We take our responsibility seriously and advocate the enjoyment of distilled spirits in moderation only. As fine spirits sommeliers, this is also the philosophy behind our experiencing events. As marketing and communication consultants, we promote the cultivated enjoyment of high-proof spirits.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">If you are just looking for an agency that offers the lowest price tag we are probably not a good match for you. Our credo is that those who are privy to the stories behind an unusual whisky or prestigious gin; those who are keen to know where it\u2019s from and how it\u2019s made, will quickly appreciate sophisticated high-proof drinks. Conveying this is our job \u2013 whether through an advert that we design for a client or an entire campaign that we plan.<\/p>\n<p style=\"text-align: justify;\">We want to discourage underage drinking and thus fully embrace the distilled spirits industry\u2019s code of responsible practices for advertising and marketing:<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text]<\/p>\n<ul>\n<li><a href=\"https:\/\/www.werberat.de\/alkoholhaltige-getraenke\" target=\"_blank\">Rules of conduct of the German advertising board on commercial communication for alcoholic beverages (in German)<\/a><\/li>\n<li><a href=\"http:\/\/drpr-online.de\/kodizes\/pr-kodizes\/code-de-lisbonne\" target=\"_blank\">Code de Lisbonne \u2013 the European code for professional conduct in PR<\/a><\/li>\n<li><a href=\"http:\/\/drpr-online.de\/kodizes\/pr-kodizes\/code-dathenes\" target=\"_blank\">Code of national and international PR associations<\/a><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row margin_top=&#8221;-50&#8243;][vc_column][vc_column_text][\/vc_column_text][vc_column_text] RIGHT THOUGHTS ON MODERATE ENJOYMENT [\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text] Noble spirits are an established feature of our culinary culture: Yet &#8216;high-proof&#8217; can also be dangerous.\u00a0 This applies, first and foremost, to those who by law are prohibited from indulging in it. Our communication is never directed \u2013 not even marginally \u2013 at underage consumers. We&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":15197,"menu_order":20,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-15160","page","type-page","status-publish","hentry","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Taking responsibility for ideas - Idea Distillers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.idea-distillers.de\/ideen\/ideen-verantworten\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Taking responsibility for ideas - Idea Distillers\" \/>\n<meta property=\"og:description\" content=\"[vc_row margin_top=&#8221;-50&#8243;][vc_column][vc_column_text][\/vc_column_text][vc_column_text] RIGHT THOUGHTS ON MODERATE ENJOYMENT [\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text] Noble spirits are an established feature of our culinary culture: Yet &#8216;high-proof&#8217; can also be dangerous.\u00a0 This applies, first and foremost, to those who by law are prohibited from indulging in it. 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